Local services · Google Ads · 2026

Aquisição Local

This case study presents the real results of a Google Ads campaign for a local service business. With the client’s authorization, performance data was preserved while the company name, specific industry, and identifying information were omitted.

Editorial visualization of the campaign results highlighting 37 customers acquired, 68 enquiries, an acquisition cost of R$ 174 per customer, and an estimated return of 3.45 times the investment.

Overview

My role

Media strategy · Campaign management · Optimization · Performance analysis

Technologies

Google Ads
Search Ads
WhatsApp
Performance Marketing

Status

Authorized case study · Client identity protected

01 · The challenge

The challenge was to turn high-intent searches into measurable commercial opportunities for a regional service business. The campaign needed to reach both residential and corporate audiences while providing an efficient journey, especially on mobile.

02 · The solution

I structured a Google Ads search campaign using geographic targeting and terms associated with hiring intent. The ads highlighted the business’s differentiators and directed potential customers toward accessible contact channels, taking into account that 81% of all clicks came from mobile devices.

03 · My role

Google Ads acquisition strategy planning
Search campaign structure and setup
Geographic targeting and priority audience definition
Selection of commercially relevant search terms
Ad copywriting and message organization
Campaign investment and performance monitoring
Analysis of enquiries and sales reported by the client
Result consolidation and return assessment

04 · Outcome

Over 10 months, R$ 6,444 in media spend generated 923 clicks, 68 enquiries, and 37 customers. The average acquisition cost was R$ 174, while estimated revenue exceeded R$ 22,000 - 3.45 times the advertising investment. Two corporate contracts accounted for more than R$ 10,000.

Aquisição Local

Maiscalmaê