Artisanal e-commerce · Shopify · 2026
Maiscalmaê transforms traditional chairs into original pieces that combine craftsmanship, cultural references, and contemporary design. Its digital experience needed to communicate this identity while preserving the clarity and efficiency expected from an online store.
Overview
My role
Shopify development · Theme architecture · UX and performance
Technologies
Status
Live project
01 · The challenge
The main challenge was balancing the brand’s editorial character with a straightforward shopping journey. Its range of collections, models, and variations required an architecture that could organize the catalog without reducing the products to a generic e-commerce experience.
02 · The solution
The store was built on Shopify with a custom Liquid theme architecture. I developed dedicated templates and components to present collections, products, and variations consistently, keeping the photography at the center of the experience while making each piece easier to discover.
03 · My role
04 · Outcome
The result is a live store that works both as a sales channel and an extension of the Maiscalmaê identity. The experience brings together visual storytelling, catalog organization, and a technical foundation designed to support the brand’s evolution.
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