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Health and wellness · Next.js · 2025

Maiara Martins

Maiara Martins works across clinical psychology and neuropsychology, combining human-centered care with technical rigor. The project needed to translate this balance into a clear and trustworthy digital presence for people at different stages of seeking professional support.

Conceptual editorial composition created for psychologist Maiara Martins.

Overview

My role

Digital strategy · UI/UX · Front-end development · Deployment

Technologies

  • Next.js
  • TypeScript
  • Tailwind CSS
  • Framer Motion

Status

Published

01 · The challenge

Services such as neuropsychological assessment, psychodiagnosis, and clinical reporting involve complex processes and frequent questions. The challenge was to organize this information without making the experience overly technical, while preserving professional authority and reducing the barriers to initial contact.

02 · The solution

I structured a complete landing page with a progressive narrative covering the professional’s background, services, assessment stages, and the main conditions addressed. The experience combines a welcoming identity, editorial hierarchy, recurring scheduling calls to action, an FAQ, and Instagram integration.

03 · My role

  • Digital strategy and information architecture
  • Visual direction and interface development
  • Copy refinement in collaboration with the client
  • Responsive development with Next.js and TypeScript
  • Microinteractions and transitions with Framer Motion
  • Instagram and WhatsApp contact integrations
  • Vercel deployment and domain and DNS configuration

04 · Outcome

The result is a professional digital presence that communicates complex clinical services with clarity and sensitivity. The page strengthens the professional’s credibility and guides visitors from initial understanding to scheduling through a direct and welcoming journey.

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