Hospitality · WordPress · 2025
Taipu Bay is a boutique hotel located in the Maraú Peninsula, surrounded by the tropical landscape of Taipu de Fora. The project needed to translate the brand’s new positioning into a digital experience shaped by stillness, hospitality, and connection to the territory.
Overview
My role
UX design · Copywriting · WordPress development · Art direction
Technologies
Status
Live project
01 · The challenge
The previous website fulfilled an informational role but did not communicate the emotional dimension of the hotel experience. It lacked an integrated narrative, a clear hierarchy for its different types of content, and a journey connecting discovery, desire, and booking without losing the brand’s contemplative tone.
02 · The solution
Based on the brand guidelines and wireframe, I structured a new Home narrative around the four pillars Acolhe, Circula, Nutre, and Alumia. The flow combines a manifesto, experiences, destination content, social integration, and recurring calls to book through the website or start a conversation on WhatsApp.
03 · My role
04 · Outcome
The result is a more immersive digital experience aligned with the Taipu Bay positioning. The website organizes the brand narrative, highlights the hotel and its surroundings, and guides visitors toward the external booking platform through a clear, welcoming, and responsive journey.
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